I'm Daniela, the founder of MyDearEmmy.

As a mum of two wonderful children, I have always searched for the best products that offer comfort, style and quality for our little ones.

MyDearEmmy, is my heart's desire to offer mums like me a lovingly selected collection of baby clothes made from 100% merino wool.

The idea for this shop came from my own search for high-quality yet stylish clothes for my children. I wanted more than just functionality - I was looking for cosy, durable and sustainable materials that are not only beautiful but also soft and warm.